A Year-End Review of Pandora’s Jewellery Collection?

The retail industry is a dynamic landscape that is constantly changing. In order to stay relevant, brands must pivot and adapt to remain competitive. However, this can be challenging given that the fast-paced nature of the industry. With so many different retailers to choose from, customers are becoming more discerning with their spending. To stand out, brands need to find innovative ways to stand out while also staying true to their vision and values. In this article, we’ll take a look back at what worked for Pandora in 2018 and identify opportunities for improvement moving forward. Read on for our analysis of Pandora’s jewellery collection!

What is Pandora?
Pandora is a Danish jewellery company that was founded in 1982. The company designs, manufactures, and sells its products through a network of in-house retail stores and third-party retailers. Pandora also offers its products through its direct-to-consumer e-commerce platform. Since its inception, Pandora has expanded globally, and now operates in more than 100 countries worldwide. In 2018, Pandora